Among the tools used to improve the visibility of a site on the internet, there is natural referencing (SEO). To implement it, it is common to call upon a web agency. Otherwise, it is also possible to do SEO yourself. Find out in this article two tips for doing the seo optimization yourself.
Set up a practical website
You must first ensure the practicality of your website before doing SEO. This functionality starts with adopting a responsive design. This is a technology that allows your site to easily adapt to the user's screen. This means that they can access it from their computer, tablet and smartphone. If you want to do the SEO yourself, learn this here now. In addition to responsive design, you should also make sure to reduce the loading time of your website. Internet users are indeed very attentive to the fluidity of the navigation. So, to keep them on your site, you need to make sure that the loading speed is optimal. This means choosing the right hosting and reducing the weight of the pages. This will prevent your site from being penalised by Google.
Highlight the content of the site
After making sure that your website is practical, you then need to enhance its content. This content enhancement starts with optimising your tags and metadata. This covers not only the Title tag, but also the Meta Description tag and the other h1, h2, h3 tags. Content enrichment also involves defining a keyword strategy. To do this, you need to review all the Google queries that people might make to be directed to your website. This will help to improve your site's position in Google search results. The previous efforts will be in vain if the quality of your content is not up to scratch. This is why you need to put special emphasis on the quality of the content of your website pages.